Technical SEO Audit
Crawl analysis, index coverage, redirects, canonical tags, robots.txt and sitemap health, delivered as a prioritised fix list.
Get Found First
Search Engine Optimization
Rankings follow fundamentals: a site search engines can crawl, content that answers real queries and authority that compounds. We do all three and report on the traffic that actually converts.
Organic Growth
Built on Technical Foundations
We start where most agencies stop: crawlability, index coverage, site speed, structured data and internal linking. Once the foundations hold, content and authority work compounds instead of leaking away. You get a prioritised roadmap, the fixes implemented rather than just recommended, and monthly reporting tied to leads instead of vanity keyword counts.
Technical Audits
Core Web Vitals
Local SEO
Link Building
Content Strategy
Rank Tracking
What You Get With Our Search Engine Optimization
On-Page Optimisation
Titles, meta descriptions, heading structure, internal links and schema markup applied across your key pages.
Keyword & Intent Research
We map keywords to buying intent so you rank for terms that produce enquiries, not just impressions.
Content Production
Briefs and long-form articles written for humans first, structured to win featured snippets and AI answers.
Local SEO
Google Business Profile optimisation, citations and location pages for businesses that sell in specific cities.
Reporting & Analytics
Search Console and GA4 configured properly, with monthly reports covering rankings, traffic and conversions.
In a competitive digital environment, having a website is only the first step toward building an online presence. Your website also needs to be visible when potential customers search for products, services, or solutions related to your business. Search Engine Optimization Services help improve a website's organic visibility, search rankings, relevant traffic, and overall search presence.
Code My App provides professional SEO Services designed to help businesses improve their visibility across search engines. Our approach combines technical optimisation, keyword research, on-page optimisation, content optimisation, website structure improvements, internal linking, and ongoing performance analysis.
As a Search Engine Optimization Company, we focus on creating an SEO strategy around your business objectives, target audience, website structure, and search behaviour. Rather than focusing only on rankings, our approach considers relevant traffic, search intent, website experience, and opportunities to build sustainable organic visibility.
Whether you operate an e-commerce website, SaaS platform, service-based business, startup, or established company, our SEO Services can be adapted to your website and business requirements.
What Is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of improving a website so that search engines can better understand, crawl, index, and rank its pages for relevant search queries.
A comprehensive SEO Strategy can involve multiple areas, including:
- Keyword research
- Technical SEO
- On-page SEO
- Content optimisation
- Internal linking
- Website architecture
- Metadata optimisation
- Image optimisation
- Mobile optimisation
- Page speed optimisation
- Search intent analysis
- Competitor research
- Performance monitoring
SEO is an ongoing process because search behaviour, competition, website content, and search engine systems continue to evolve.
Our Search Engine Optimization Services
At Code My App, our Search Engine Optimization Services cover different areas of SEO required to establish and improve organic search visibility.
Technical SEO Services
Technical SEO focuses on the technical elements that influence how search engines crawl and understand a website.
Our Technical SEO Services can include analysing:
- Website crawlability
- Indexation
- Robots.txt
- XML sitemaps
- Canonical tags
- Redirects
- Broken links
- Duplicate content
- URL structure
- HTTP status codes
- Mobile usability
- Website architecture
- Structured data
- Page performance
Technical issues can prevent important pages from being properly crawled or indexed. Identifying and resolving these issues can establish a stronger technical foundation for SEO.
Keyword Research Services
Keyword research is an important part of developing an effective SEO strategy.
Our Keyword Research Services identify search terms that are relevant to your products, services, audience, and business objectives.
The research can consider:
- Search intent
- Search demand
- Keyword relevance
- Competition
- Commercial intent
- Long-tail keywords
- Informational searches
- Transactional searches
- Navigational searches
Instead of targeting keywords solely because they have high search volume, we focus on identifying opportunities that are relevant to the business and its potential customers.
On-Page SEO Services
On-Page SEO Services focus on optimising individual pages so that both users and search engines can better understand their content.
On-page optimisation can include:
- Title tags
- Meta descriptions
- H1 headings
- H2 and H3 headings
- Content structure
- Keyword placement
- Internal links
- Image alt text
- URL structure
- Content relevance
- Search intent alignment
A well-optimised page should provide clear information to users while making its subject and purpose understandable to search engines.
SEO Content Optimization
Content is an important component of modern Search Engine Optimization.
Our SEO Content Optimization Services can help improve existing content or establish content structures for new pages.
Content optimisation can focus on:
- Search intent
- Topic coverage
- Keyword relevance
- Semantic keywords
- Content structure
- Readability
- FAQs
- Internal links
- Heading hierarchy
- Useful information
The objective is to create content that answers the user's query comprehensively rather than simply repeating keywords.
Local SEO Services
Businesses that serve customers in specific geographic areas can benefit from Local SEO Services.
Local SEO can help improve visibility for relevant searches involving specific locations, services, or local business queries.
Our local SEO approach can include:
- Local keyword research
- Business profile optimisation
- Local landing pages
- NAP consistency
- Local content
- Internal linking
- Review-related strategies
- Local search optimisation
The exact strategy depends on the business model and geographic targeting requirements.
E-commerce SEO Services
E-commerce websites often contain hundreds or thousands of product and category pages.
Our E-commerce SEO Services can help improve the organic visibility of online stores.
E-commerce SEO can include:
- Product page optimisation
- Category page optimisation
- Product keyword research
- Metadata optimisation
- Internal linking
- Product schema
- Category architecture
- Faceted navigation analysis
- Duplicate content management
- Image optimisation
The objective is to improve the ability of search engines to discover and understand commercially important pages.
SEO for SaaS Websites
SaaS companies often need to rank for both product-related and informational searches.
Our SaaS SEO Services can help build visibility around:
- Product-related keywords
- Feature-related searches
- Problem-based searches
- Comparison searches
- Educational topics
- Industry-specific searches
- Solution-based queries
A SaaS SEO strategy can combine product pages, solution pages, feature pages, comparison content, educational resources, and supporting content.
Website SEO Audit
An SEO audit provides an overview of the current search health of a website.
Our SEO Audit Services can examine areas such as:
- Technical SEO
- Indexation
- Keywords
- Content
- Metadata
- Internal linking
- Website structure
- Page performance
- Mobile experience
- Schema
- Competitor visibility
The findings can then be converted into a prioritised SEO action plan.
Competitor SEO Analysis
Understanding what competitors are doing can help identify opportunities that may otherwise be overlooked.
Our Competitor SEO Analysis can examine:
- Ranking keywords
- Content coverage
- Page structure
- Backlink profiles
- Landing pages
- Search visibility
- Featured search results
- Content gaps
- Keyword gaps
Competitor analysis can help identify areas where your website can expand its search coverage.
Internal Linking Optimization
Internal links help users and search engines navigate between related pages on a website.
Our Internal Linking Services can focus on creating logical connections between:
- Service pages
- Product pages
- Category pages
- Blog content
- Supporting resources
- Destination pages
- Important landing pages
A structured internal linking strategy can improve navigation and help distribute relevance across related pages.
Technical Website Structure
Website architecture can influence how easily users and search engines navigate a website.
Our SEO Website Structure approach can focus on creating logical relationships between different types of pages.
For example:
Homepage → Service Category → Service Page → Supporting Content
For e-commerce websites:
Homepage → Category → Subcategory → Product
A clear architecture can make it easier for search engines to discover important pages while providing users with a logical navigation path.
Core Web Vitals and SEO Performance
Website performance is an important part of the overall user experience.
Our Core Web Vitals Optimization Services can analyse performance-related areas including:
- Largest Contentful Paint
- Interaction to Next Paint
- Cumulative Layout Shift
- Page loading behaviour
- JavaScript execution
- Image optimisation
- Resource loading
Performance optimisation can involve improving technical implementation, reducing unnecessary resources, optimising images, and addressing other page-level issues.
Schema Markup Services
Structured data can provide search engines with additional information about the content and purpose of a page.
Our Schema Markup Services can support appropriate structured data for different types of content.
Depending on the website, this may include:
- Organization schema
- Product schema
- Article schema
- Breadcrumb schema
- FAQ schema
- LocalBusiness schema
- Service schema
- Review-related structured data where eligible
Schema implementation should reflect the actual content available on the page and follow applicable search engine guidelines.
SEO for AI Search and AI Overviews
Search behaviour is evolving beyond traditional blue-link results. Users increasingly interact with AI-generated search experiences and answer engines.
Our AI Search Optimization approach can focus on making website content clearer, more structured, and easier for search systems to understand.
This can include:
- Direct answers
- Well-structured headings
- Comprehensive topic coverage
- Relevant FAQs
- Entity-focused content
- Semantic relationships
- Clear factual information
- Structured data
- Strong internal linking
The objective is not to create content solely for AI systems but to make information useful and understandable across modern search experiences.
SEO for New Websites
Launching a new website without an SEO foundation can make it harder to establish organic visibility.
Our SEO for New Websites approach can begin before or during development.
This can include:
- Keyword research
- SEO-friendly architecture
- URL planning
- Metadata planning
- Content structure
- Technical SEO
- Internal linking
- Schema
- XML sitemap
- Robots.txt
- Indexation planning
Building SEO considerations into the website from the beginning can reduce the need for major technical changes later.
SEO for Existing Websites
Existing websites may have technical issues, outdated content, duplicate pages, weak internal linking, or limited keyword coverage.
Our SEO Services for Existing Websites can focus on identifying and prioritising improvement opportunities.
This can include:
- Existing page optimisation
- Content updates
- Keyword expansion
- Technical corrections
- Internal linking
- Metadata optimisation
- New landing pages
- Content gaps
- Competitor gaps
The strategy can be based on the current website's performance and business objectives.
Why Choose Code My App for SEO?
Choosing the right SEO Company is important because SEO requires both strategic planning and technical understanding.
Technical and Marketing Understanding
Code My App works across development and digital marketing, allowing SEO requirements to be considered alongside website technology and functionality.
Customized SEO Strategy
Every website has different technical conditions, competitors, audiences, and objectives. SEO strategies can therefore be adapted to the specific business.
Development + SEO
Because Code My App also provides development services, technical SEO recommendations can be aligned with the website's underlying technology.
Data-Driven Optimization
SEO performance can be monitored using search data and website performance information to identify areas requiring further optimisation.
Long-Term Approach
SEO is not a one-time activity. Continuous optimisation can help websites respond to changing search behaviour and competitive conditions.
Who Can Benefit from Our SEO Services?
Our SEO Services can support:
- Startups
- Small businesses
- E-commerce businesses
- SaaS companies
- Service businesses
- Technology companies
- B2B businesses
- Professional service providers
- Established websites
- New websites
The SEO strategy can be customised according to the website's size, industry, competition, and business objectives.
Improve Your Search Visibility with Code My App
A successful SEO strategy combines technical website health, relevant content, keyword targeting, website architecture, user experience, and continuous optimisation.
Code My App provides Search Engine Optimization Services designed to help businesses strengthen their organic search presence and create a stronger foundation for long-term digital growth.
From Technical SEO and Keyword Research to On-Page SEO, content optimisation, internal linking, schema, performance optimisation, and AI-search-focused content, our SEO approach can be tailored to your website and business objectives.
If your goal is to increase relevant organic visibility, attract potential customers through search, and build a stronger search presence, Code My App can help develop an SEO strategy around your business requirements.
Our Search Engine Optimization Process
- Step 1
Website Analysis
We analyse the existing website, its structure, content, technical setup, search visibility, and business objectives.
- Step 2
Keyword Research
Relevant keywords are identified according to search intent, business relevance, competition, and potential opportunities.
- Step 3
SEO Audit
Technical, on-page, content, and structural issues are identified.
- Step 4
Strategy Development
A prioritised SEO Strategy is developed based on the website's current position and growth opportunities.
- Step 5
On-Page Optimization
Important pages are optimised for titles, headings, content, internal links, URLs, images, and search intent.
- Step 6
Technical Optimization
Technical issues affecting crawling, indexation, performance, and website architecture are addressed.
- Step 7
Content Optimization
Existing content can be improved and new content opportunities can be identified.
- Step 8
Internal Linking
Relevant pages are connected to create a stronger website structure.
- Step 9
Performance Monitoring
Search visibility, rankings, organic traffic, clicks, impressions, and other relevant metrics are monitored.
- Step 10
Continuous Optimization
SEO recommendations are refined based on performance data, search behaviour, competitors, and changes in the search environment.
Frequently Asked Questions
- What is Search Engine Optimization?
- Search Engine Optimization (SEO) is the process of improving a website's technical structure, content, relevance, and user experience to increase its visibility for relevant organic search queries.
- What SEO services does Code My App provide?
- Code My App provides Search Engine Optimization Services covering keyword research, technical SEO, on-page SEO, content optimisation, internal linking, website audits, competitor analysis, schema implementation, and other SEO activities based on website requirements.
- How long does SEO take to show results?
- SEO results can vary depending on the website's existing authority, competition, technical condition, content quality, industry, and target keywords. SEO is generally a long-term process rather than an immediate marketing channel.
- Why is keyword research important for SEO?
- Keyword Research helps identify the terms and questions potential customers use when searching for information, products, or services. It helps businesses create and optimise pages around relevant search intent.
- What is technical SEO?
- Technical SEO focuses on improving the technical aspects of a website that affect crawling, indexing, performance, architecture, and search engine understanding.
- Can SEO help a new website?
- Yes. SEO for New Websites can establish a search-friendly technical structure, keyword strategy, content plan, URL structure, internal linking strategy, and indexation foundation from the beginning.
- Does Code My App provide e-commerce SEO?
- Yes. E-commerce SEO Services can focus on product pages, category pages, product keywords, internal linking, structured data, technical issues, and other areas relevant to online stores.
- What is on-page SEO?
- On-Page SEO involves optimising elements within individual web pages, including titles, headings, content, URLs, images, internal links, and other page-level elements.
- Can SEO improve visibility in AI search results?
- A strong AI Search Optimization approach can make website information easier for modern search systems to understand by using clear answers, structured content, comprehensive topic coverage, relevant entities, FAQs, and technically sound pages. However, no SEO provider can guarantee inclusion in a particular AI-generated result.
- How can I start SEO with Code My App?
- You can share your website, business objectives, target audience, and current SEO challenges. A website analysis and SEO audit can then help determine the most appropriate SEO Strategy and optimisation priorities.